Framing

       Framing seems to take place in the subconcious of our minds. In the videos "The Persuaders", advertising techniques are examined. In advertising, there seem to be two types of persuasion. Many advertisers are all about logos, that is appeal to a persons logic. Other advertisers perfer to utilize pathos, or an appeal to emotion. According to the videos, appealing to logic may be the most effective form of advertisement while appeal to emotion is more of an attempt at an art form. In Mcluhan's short on the "Global Village", he suggests that a successful communication with an audience involves have the audience feel involved with the advertisement. My interpretation of this is that maybe an emotional appeal in an advertisement is more affective than a logical one. In my personal experience, people are typically more motivated by emotion rather than logic.
       Advertisement is a form of communication, and if someone is to say emotional persuasion is more effective that logical persuasion, many forms of communication in the digital age (i.e facebook of email) may very ineffective. For example, many time text messages may be misinterpreted. Saying "haha" through a text message could mean a number of things, it could be sarcastic, ironic or it may be genuine glee. Without the subtleties that the human voice provides, such as pitch or tone or inflection, many statements may be dramatically misinterpretted.
       As a result, the internet, which seems to connect people more, may actually be causing communication breakdowns and rather further distancing our personal relationships. Since the Neolithic Revolution humans have been forced to live together and respect one another in genuine forms of communication. The coming of the digital age, and the failure of understandable and easily interpretted communication may actually break down society and moral behavior.
       Good thing I have this internent blog to write all of this on.

Hello

       Hello, my name is Joe Wooten. I am an 19 year old fist year student at the UNC School of the Arts. My major is classical guitar. I am a native of Greensboro, North Carolina, a short twenty minute drive from my school in Winston-Salem. This blog which I have created is for an academic class which I am enrolled, "Digital Media for the Arts".
       Although I was born in Raleigh, North Carolina and lived near there for a few years, I consider myself to have really grown up in Greensboro. I am part of a family of four including my two parents and my older brother. I am not sure of where exactly my ancestors are from, but just about all of my family that is alive today is from different parts of North Carolina.
        I began playing guitar around four years ago. I quickly developed a love for all kinds of music and decided I wanted to pursue a career in music. I think it was the right choice, as I am fully enjoying this first year of college.
        My advice to anyone of any age is to always be exposing yourself to new things. By doing so you will surely find new things you are interested in and passionate about.